The Habits of Entrepreneurs: The Intersection of Design and Hacker Culture

As emerging professionals in a collaborative field, we are constantly seeking new and better ways to communicate. The ENYA Committee and Architecture Practice Talks (APT) have invited Bluecadet's Brad Baer to discuss the firm’s prototype-driven process and how his own training as an architect has helped Bluecadet more seamlessly integrate engaging moments into iconic spaces.

Bluecadet crafts experiences across space and screen for cultural organizations including The Gates Foundation, NASA, Princeton, and the Smithsonian. Founded in 2007, the Philadelphia and New York-based studio is called upon to deliver compelling content in an immersive, interactive way.

Speaker:
Brad Baer, Director of Strategy, Bluecadet

Moderator:
Nicky Chang, Program Director, Architectural Practice Talks

Brad Baer brings a wealth of skills and a passion for compelling spaces to his role as Director of Strategy at Emmy-winning experiential design studio Bluecadet. Brad works closely with clients on project strategy and creative direction, leveraging digital design to best reach their audience and tell their story. He has collaborated with MoMA, Princeton, the Gates Foundation, the National Park Service, and other leading mission-driven organizations. His experience as an architect perpetually informs his perspective on user experience, fabrication, and the integration of interactive experiences into the built environment.

Nicky Chang is working on a series of projects that bring together international clients, interdisciplinary designers and local policymakers to navigate the challenges and ambitions of our increasingly complex urban environment. Her built and conceptual projects can be found in the United States, China, and Japan; they range from urban habitats and rural campuses to mixed-use skyscrapers and exhibitions that explore the boundaries of human-A.I. interaction. Her experience at SOM includes designing for international hospitality groups including Grand Hyatt, Andaz, Marriott, and Waldorf Astoria. Most recently, she joined a hospitality startup as Head of Design and Strategy, focusing on bridging the gap of food experience, visual identity and architecture design. Nicky serves as the Program Director at APT.

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